Viu Manent, Viña mas premiada del mundo en el International Malbec Competition

Wine in the world as we approach 2050

Due to the very nature of vine, the changes applying to wine and everything related to wine marketing must be considered over a long period. This is why a willingness to launch themselves in the middle of the 21st century became obvious to the French foreign trade advisers.
This is not to say that the developments wine is about to experience are to be found in the forecasts formulated below, but we are trying to draw broad trends, possible fields of analysis in which its future lies.
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El mercado del vino en China

China es, para el vino, un mercado aún relativamente reducido, pero de alto potencial,cuyo funcionamiento no responde aún a los patrones de un mercado maduro e informados obre precios, variedades y calidades. Pese a ello bodegas de todo el mundo tratan de vender su producto en este país lo que está aumentando la popularidad del producto.
No obstante, se trata de un mercado altamente competitivo y desde luego apto sólo para aquellas empresas ya con experiencia exportadora consistente y recursos para realizar apuestas a largo plazo.
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